Once you figure out what sets you apart, think of ways you can incorporate those elements into a visual representation. Your logo is your calling card, and is extremely important, so it should be a visual representation of you and your business.įor example, I use film and vintage cameras in my photography, and when I edit my digital files, I like to give them a retro vibe, so my branding includes a lot of vintage textures, with retro fonts and clip art. There are a lot of different design elements that go into a photography business – web design, blog layout, business cards, pricing and packaging, watermarks, the list goes on and on! A great place to get started, though, is your logo, which will most likely go on everything that you put out for advertising, in some form or fashion. However, as a photographer, you are already creative, so why not use your creativity to customize your own branding that is a perfect representation of you? Having cohesive branding is something that will go a long way in getting your name out there, but doing it yourself can be daunting for some people. One of the most important aspects of your business is your branding, and the way you present yourself to potential clients.
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